About Us - Our History
Sub-Aquatic Sports was started in 1980 by Richard J. Sass (Rick) in Battle Creek Michigan. Originally located at 1483 W. Michigan Sub-Aquatic Sports and Service  (SASS) was conceived with a 3 pronged approach. Develop a well recognized educational program, grow the most complete Scuba retail store in the area, and become known for it’s diverse dive travel program.
The business model worked,the business expanded to the point a new location was needed. So SASS purchased land on N. Helmer Rd and built from scratch a new dive store. In the spring of 1989 SASS completed construction of their present facility
(Old store on W. Michigan Ave, Battle Creek) at 347 N. Helmer Rd in Battle Creek.
Since 1980 SASS dive educational programs have expanded from teaching one class a month at the local Y center to at present, teaching college accredited programs at Western Michigan University, Kalamazoo College, Albion College, Kalamazoo Valley Community College, Kellogg Community College and Lake Michigan College.
SASS is now the most successful dive retail store in mid Michigan. After over 27  years in business SASS has taken it’s divers on trips and expeditions to places like Egypt and the Red Sea, Truk Lagoon, Palau, Yap, Saipan, Australia, Papua New Guinea, Bali Indonesia, Fiji, Bikini Atoll, and Hawaii not to mention many locations in the Caribbean like Grand Cayman, Cayman Brac, Roatan Honduras, Bonaire, Curacao, St. Lucia, Saba, the Bahamas.and many more. With dive trips to British Columbia, Maine, North Carolina, Florida, and Michigan (obviously!) SASS hasn’t missed a chance to offer dive experiences to locations anywhere in the world.
 In 2007, Bronson Methodist Hospital asked SASS to take over the Hyperbaric Chamber at the hospital. Now Sub-Aquatic Sports, is the only Dive Store in Michigan that has access to and offers educational programs at the chamber. Experience deep dives without even getting wet!
Today Rick, Kim and the entire staff at Sub-Aquatic Sports & Service are the area leaders in all aspects of the diving experience, and are here to help you make the most of what you would like diving to be.
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